“The Curious Map” for the Tennessee Aquarium

A WES ANDERSON INSPIRED TV SPOT DIRECTED BY LEIF RAMSEY

A child’s hand smoothes a Wes-Anderson-style world map. Another child’s hand reaches in and taps on a continent: Antarctica. Eyes raise with a question? Eyes respond with a nod. Narrator: "Explore the world in one amazing place, at the Tennessee Aquarium."

We produced a hero TV30 spot for broadcast and social, and :15s and :10s cutdowns. Just for fun, there’s a director’s cut :60 that gives the commercial a full Wes Anderson treatment, featuring the map and characters.

Leif Ramsey directed the commercials. The production for the spots was a collaboration with the marketing team at the Tennessee Aquarium.

The Curious Map :30

The Curious Map :15

The Curious Map :60

GET BEHIND THE SCENES

Did you know that otters are treat motivated? They’ll do anything for a carrot. Trust us, they were shameless in their frolicking. You can browse the director’s treatment and see behind-the-scenes photos from production here.

CINEMATIC MOMENTS

To bring the director’s treatment to life the DP, Chris Stiles, leaned in with the perfect marriage of pixels and glass. The spot was filmed on IMAX spec’d Sony VENICE with anamorphic lenses.