Honda Powersports “Call of the Wild”
Branded Film & Commercials
THE MISSION
Inspired by a quote from Zen and the Art of Motorcycle Maintenance, the goal was to capture Honda’s newest cafe racer motorcycle with a story that felt authentic to the Southeast.
THE RESULT
A digital campaign to promote a new model of motorcycle to riders across the Southeast U.S.
WHAT WE DID
Concept
Direction
Casting
Production
Set Design
Editing
Color
Sound Design
Meanwhile, Behind the Scenes
Read the Making Of article about filming from Godspeed Co, and see our photo story of the production.
“On a cycle the frame is gone. You’re completely in contact with it all.”
— Zen and the Art of Motorcycle Maintenance
“Ghost” :15
“Speed” :15
“Wheelie” :15
