“Sue Your Baby” Social Ads
A Slightly Outrageous Social Ad for Moms
DIRECTED BY LEIF RAMSEY
THE ASK
Bust the myth that postpartum moms have to quietly accept their physical problems.
THE RESULT
Moms discover that they really can heal at home. “Mommy tummy” and peeing your pants is not the new normal.
WHAT WE DID
Director’s Treatment
Storyboards
Casting
Production
Editing
Sound Design & Mixing
Color Grading
Sue Your Baby :60
Sue Your Baby :30
Sue Your Baby - Sex :15
Sue Your Baby - Insides :15
PROJECT RECOGNITION
2022 Gold ADDY - Internet Commercial
Crafting the Story
New Moms: It might feel like your body has just been assaulted by a tiny human. Things aren’t working the way they used to. Somebody should pay for this mischief....
"Sue You Baby" is the slightly outrageous idea behind an internet ad that we produced for Heal at Home Moms. The program was created by a doctor of physical therapy, Jena Beise, and its mission is to put moms back in control of their bodies. So moms: "don't sue your baby, heal your body!"
Leif Ramsey directed the commercials. The concept and production for the spots was a collaboration with The Company Lab (CO.LAB), The Sasha Group, Humanaut.
“My baby kicked my abs apart.”
CREDITS
Agency: The Sasha Group, Humanaut
Creative Director: Jess Friedowitz, Brian Biese
Writer: Brian Biese
Production Company: Pathfinder Films
Director: Leif Ramsey
Executive Producer: Lucky Ramsey
Producer: Derek Peters
DP: Chris Stiles