Tennessee Aquarium, TV Ads
A TV spot in the style of Wes Anderson.
DIRECTED BY LEIF RAMSEY
THE MISSION
Reinvigorate regional tourism to a world-class destination.
THE RESULT
Collaborating with the marketing team at the Tennessee Aquarium, we produced spots for broadcast and social.
WHAT WE DID
Director’s Treatment
Screenwriting
Casting
Production
Styling & Set Dec
Editing
Color Grading
Sound Mixing
The Curious Map :30
The Curious Map :15
The Full Wes :60
“Explore the world in one amazing place.”
A child’s hand smoothes a Wes-Anderson-style world map. Another child’s hand reaches in and taps on a continent: Antarctica. Eyes raise with a question? Eyes respond with a nod.
PROJECT RECOGNITION
2022 Silver ADDY
Bringing the vision to life
Here’s how we captured a bit of Wes Anderson magic:
There’s a visual surprise waiting on the other side of every camera tilt or dolly move.
Our visitors might be youthful, but they were also serious zoologists. You can tell they’re prepared for exploration and ready to take field notes.
The animals quietly steal the show.
We shot on the Sony VENICE, a camera systems that’s used for some IMAX films, and paired it with anamorphic lenses to give the visuals a larger-than-life feel.
The Making Of
Did you know that otters are treat motivated? They’ll do anything for a carrot. Trust us they were shameless in their frolicking.
Also, there’s one day a year in Tennessee where it never gets over 20ºF. We filmed all our exteriors on that day. The human talent were absolute troopers!
