Tennessee Aquarium TV Spot
Unforgettable Family Day from a Unique POV
DIRECTED BY LEIF RAMSEY
THE MISSION
Inspire families to make their visits memorable and repeatable.
THE RESULT
Collaborating with the marketing team at the Tennessee Aquarium, we produced a TV spot for broadcast and new content for social media.
WHAT WE DID
Director’s Treatment
Casting
Production
Styling & Set Dec
Editing
Color Grading
Sound Mixing
Tennessee Aquarium - Find Joy :30
Director’s Treatment
BY LEIF RAMSEY
Director’s Note: Unique Points of View
How did we make small “aha” moments play in a big way?
Visiting an aquarium is not a passive experience. The animals are alive and react back to visitors. There’s a give and take between animal and human that evokes playful transitions and unique points of view. Because it’s hands-on, I found it more compelling to capture transitions in camera, practically — right down to the Banana Leaf Intro.
