Kentucky Tourism “Fireside Fortune” Branded Content Series
BRANDED CONTENT SERIES DIRECTED BY LEIF RAMSEY
The Ask
Reveal Kentucky as the ultimate destination for a family roadtrip.
The Solve
This adventure takes a Chicago family to every corner of the state, with the family members trying activities unlike anything they’ve experienced before. The catch? The roadtrip itinerary is a secret - each adventure is a surprise! Experiences are revealed to the family during a “Fireside Fortune” nightly.
Watch the Series on YouTube
Director’s Statement
My goal for the series was to make it a hybrid between reality TV and documentary. The adventures had to be a surprise, the family must be out of their comfort zones, and I wanted to know their honest feedback about their experiences.
“I’m super proud of how it all came together.”
Behind the Scenes
We worked in collaboration with Miles Partnership on the 12-day production, traveling throughout the State of Kentucky. The Simmons family were truly stars. After two weeks on the road they still had a sense of humor and were a joy to work with every day. The crew roadtripped alongside our family, and our hero camera truck was DP David George’s schoolie conversion bus “Blue Bird.”
