Gold! Gold! Gold! Pathfinder Films Wins at the Telly Awards
Pathfinder Films wins multiple Gold Telly Awards for Kentucky Tourism series. Leif Ramsey wins Gold Telly Award for commercial directing healthcare commercial Every Beat for AdventHealth.
Kentucky Tourism’s Fireside Fortune Wins 3 Gold Tellys
It’s been called a “new American Gothic” and an “instant classic” and “a stunning work of 21st century art.”
Quoting yourself is okay right??
All jokes aside, Fireside Fortune, an original series for Kentucky Tourism, produced for Miles Partnership, won Telly Awards across four categories:
*Gold* - Travel & Tourism
*Gold* - Events & Experiences
*Gold* - Entertainment
*Silver* - Reality
The Story: This adventure takes a Chicago family to every corner of the state, with the family members trying activities unlike anything they’ve experienced before. The catch? The roadtrip itinerary is a secret - each adventure is a surprise! Experiences are revealed to the family during a “Fireside Fortune” nightly.
PROJECT RECOGNITION
2024 Gold Travel & Tourism
2024 Gold Events & Experiences
2024 Gold Entertainment
2024 ADDY Best In Show
Director Leif Ramsey Wins Gold Telly for AdventHealth’s “Every Beat” Commercial
Every Beat is a series of spots directed by Leif Ramsey for AdventHealth Northwest Georgia hospital systems. The commercials won Telly Awards in two categories:
*Gold* - Directing
*Silver* - Hospital Commercials
The ads connected heart patients with Georgia’s best heart care. The commercials featured the real healthcare heroes that save lives for patients across Northwest Georgia.
See behind the scenes and read more about the production.
PROJECT RECOGNITION
2024 Gold Directing
2024 Silver Hospital Commercial
Kentucky Tourism “Fireside Fortune” Branded Content Series
A healthcare advertising campaign directed by Leif Ramsey for AdventHealth. EVERY BEAT features the cardiologists and their teams that provide Northwest Georgia’s best cardiac care. Locations include AdventHealth hospitals in Rome and Calhoun. The spots were produced by Tennessee production company Pathfinder Films.
BRANDED CONTENT SERIES DIRECTED BY LEIF RAMSEY
The Ask
Reveal Kentucky as the ultimate destination for a family roadtrip.
The Solve
This adventure takes a Chicago family to every corner of the state, with the family members trying activities unlike anything they’ve experienced before. The catch? The roadtrip itinerary is a secret - each adventure is a surprise! Experiences are revealed to the family during a “Fireside Fortune” nightly.
Watch the Series on YouTube
Director’s Statement
My goal for the series was to make it a hybrid between reality TV and documentary. The adventures had to be a surprise, the family must be out of their comfort zones, and I wanted to know their honest feedback about their experiences.
“I’m super proud of how it all came together.”
Behind the Scenes
We worked in collaboration with Miles Partnership on the 12-day production, traveling throughout the State of Kentucky. The Simmons family were truly stars. After two weeks on the road they still had a sense of humor and were a joy to work with every day. The crew roadtripped alongside our family, and our hero camera truck was DP David George’s schoolie conversion bus “Blue Bird.”
AdventHealth “Every Beat” Spots
A healthcare advertising campaign directed by Leif Ramsey for AdventHealth. EVERY BEAT features the cardiologists and their teams that provide Northwest Georgia’s best cardiac care. Locations include AdventHealth hospitals in Rome and Calhoun. The spots were produced by Tennessee production company Pathfinder Films.
HEALTHCARE CAMPAIGN DIRECTED BY LEIF RAMSEY
The Ask
Create an ad campaign that connects heart doctors with patients in Northwest Georgia.
The Solve
We took a page from The Documentary Filmmaker’s Guide to Good Storytelling (a fictional book that should be written) and dug in deep with the real people who save lives. We created two different ads one for each geographic market.
Every Beat :30
“Fully invested in the story. Made our team of providers shine.”
— Rika, Marketing Manager
Behind the Scenes
The people we met were some of the nicest folks you could imagine — if you needed a place to stay, they’d put you up for the night. They were also incredibly good at their job. One of the doctors was a first in the country to perform certain cardiac procedures.
Sometimes low tech solutions turn out to be the most awesome…CHAIR DOLLY for the win!
