“Sue Your Baby” for Heal at Home Moms
SLIGHTLY OUTRAGEOUS INTERNET ADS DIRECTED BY LEIF RAMSEY
New Moms: It might feel like your body has just been assaulted by a tiny human. Things aren’t working the way they used to. Somebody should pay for this mischief....
"Sue You Baby" is the slightly outrageous idea behind an internet ad that we produced for Heal at Home Moms. The program was created by a doctor of physical therapy, Jena Beise, and its mission is to put moms back in control of their bodies. So moms: "don't sue your baby, heal your body!"
Leif Ramsey directed the commercials. The concept and production for the spots was a collaboration with The Company Lab (CO.LAB), The Sasha Group, Humanaut.
Sue Your Baby :60
Sue Your Baby :15s
“The Curious Map” for the Tennessee Aquarium
A WES ANDERSON INSPIRED TV SPOT DIRECTED BY LEIF RAMSEY
A child’s hand smoothes a Wes-Anderson-style world map. Another child’s hand reaches in and taps on a continent: Antarctica. Eyes raise with a question? Eyes respond with a nod. Narrator: "Explore the world in one amazing place, at the Tennessee Aquarium."
We produced a hero TV30 spot for broadcast and social, and :15s and :10s cutdowns. Just for fun, there’s a director’s cut :60 that gives the commercial a full Wes Anderson treatment, featuring the map and characters.
Leif Ramsey directed the commercials. The production for the spots was a collaboration with the marketing team at the Tennessee Aquarium.
The Curious Map :30
The Curious Map :15
The Curious Map :60
GET BEHIND THE SCENES
Did you know that otters are treat motivated? They’ll do anything for a carrot. Trust us, they were shameless in their frolicking. You can browse the director’s treatment and see behind-the-scenes photos from production here.
CINEMATIC MOMENTS
To bring the director’s treatment to life the DP, Chris Stiles, leaned in with the perfect marriage of pixels and glass. The spot was filmed on IMAX spec’d Sony VENICE with anamorphic lenses.
#VisitChatt for Chattanooga Tourism
DIRECTED BY LEIF RAMSEY
Chattanooga’s tourism industry didn’t take 2020 lying down. They put out the Bat Signal and said, all you “hair-on-fire Risk Takers” and “art-loving Experience Collectors,” it’s time to #visitchatt.
We produced two sets of creative: “Risk Taker” and “Connoisseur.” :30s ads were the hero content for the campaign , and :15s and :06s cutdowns used for preroll ads and social.
Leif Ramsey directed the commercials. The production for the spots was a collaboration with tourism specialists at the Miles Partnership.
Risk Taker :30
Risk Taker :15
RISK TAKER: FEATURED LOCATIONS
“Risk Taker” shows off some classic adventure locations in Chattanooga:
The Block & High Point Climbing Gym, is a massive outdoor climbing wall in the heart of downtown and only a 5-minute walk to the Tennessee River.
River surfing, SUPs, kayaks, Bass boats (and really almost any water sport) thrive on the river. Adventure Sports Innovation’s team is featured in the river surfing shots.
Lookout Mountain Flight Park runs amazing flight experiences in the flight park off the west side of Lookout Mountain.
Other featured locations include: the Incline Railway in St. Elmo; Point Park, an overlook and historic Civil War battlefield; Gate 11 Distillery in the Chattanooga Choo Choo.
Connoisseur :30
Connoisseur :15
CONNOISSEUR: FEATURED LOCATIONS
“Connoisseur” is for art lovers, craft curators, and people who love the hand-crafted. This list should have been three times this long! But you can only fit so much into a 30-second commercial.
Featured stops include:
Dr Teal’s Social Campaign
DIRECTED BY LEIF RAMSEY
If you walk into your local Target or Walmart, you’ll find the beckoning blue & white label of Dr Teal’s® Epsom salts. And for good reason — a soak with Dr Teal’s® soothes tired muscles and uplifts the mind.
Collaborating with The Sasha Group, we had the opportunity to produce Dr Teal’s® 2020 social campaign. Leif Ramsey directed the ads. The project focused on bite-sized videos tailored for social platforms, with :06 cuts being the hero content produced for the campaign. The production included both stills and video; and was filmed on location in Tennessee. Ursula Wiedmann Models, based in Atlanta, provided talent.
Fun fact: We shot on the same lensing that was used by Roger Deakins for the movie “1917” — ARRI Signature Primes — creating a light, airy look with smooth skin tones that enhance the vibe of elevated health & beauty content.
:15 Spots
:06 Spots
The Making Of
Rome wasn’t built in a day, and neither is a commercial. There’s director’s treatments, casting, shot lists, location scouting, lighting, and set design. Now for the fun part—filming!
Behind-the-scenes photography provided by the talented and kind Reed Schick.
