“Sue Your Baby” for Heal at Home Moms

SLIGHTLY OUTRAGEOUS INTERNET ADS DIRECTED BY LEIF RAMSEY

New Moms: It might feel like your body has just been assaulted by a tiny human. Things aren’t working the way they used to. Somebody should pay for this mischief....

"Sue You Baby" is the slightly outrageous idea behind an internet ad that we produced for Heal at Home Moms. The program was created by a doctor of physical therapy, Jena Beise, and its mission is to put moms back in control of their bodies. So moms: "don't sue your baby, heal your body!"

Leif Ramsey directed the commercials. The concept and production for the spots was a collaboration with The Company Lab (CO.LAB), The Sasha Group, Humanaut.

Sue Your Baby :60

Sue Your Baby :15s

Dr Teal’s Social Campaign

DIRECTED BY LEIF RAMSEY

If you walk into your local Target or Walmart, you’ll find the beckoning blue & white label of Dr Teal’s® Epsom salts. And for good reason — a soak with Dr Teal’s® soothes tired muscles and uplifts the mind.

Collaborating with The Sasha Group, we had the opportunity to produce Dr Teal’s® 2020 social campaign. Leif Ramsey directed the ads. The project focused on bite-sized videos tailored for social platforms, with :06 cuts being the hero content produced for the campaign. The production included both stills and video; and was filmed on location in Tennessee. Ursula Wiedmann Models, based in Atlanta, provided talent.

Fun fact: We shot on the same lensing that was used by Roger Deakins for the movie “1917” — ARRI Signature Primes — creating a light, airy look with smooth skin tones that enhance the vibe of elevated health & beauty content.

:15 Spots

:06 Spots

The Making Of

Rome wasn’t built in a day, and neither is a commercial. There’s director’s treatments, casting, shot lists, location scouting, lighting, and set design. Now for the fun part—filming!

Behind-the-scenes photography provided by the talented and kind Reed Schick.